People Moves: Graham Sibley appointed as UKAA Director of Strategic Communications and Marketing

Press Release - The UKAA is pleased to announce that Graham Sibley of Building Strategies has taken up a role to support the UKAA's core goals of increasing awareness and influence as the representative body for the build to rent (BTR) sector.

Graham assumes the role of Director of Strategic Communications and Marketing, supporting CEO Brendan Geraghty in setting out and delivering strategies, providing structure and establishing an on-going influencing campaign programme to meet the objective of positioning UKAA as the voice of BTR.

He will be working with the UKAA's marketing partner Focus and other partners on marketing and communications campaigns and overseeing their delivery.

Graham will also work with the UKAA's committees to identify key policy issues and establish strong positions and messaging to underpin marketing and communications campaigns.

Graham comes with a wealth of strategic communications experience across the built environment and has worked with the BTR sector whilst at NHBC for nearly a decade. 

He has already worked with UKAA in 2022, undertaking a strategic review of the membership proposition and establishing the platform for the UKAA Manifesto that was launched in January 2023 and underpins UKAA strategy going forward.

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About the UKAA

The UKAA ( is the membership organisation for the UK Build to Rent (BTR) Sector. The organisation's ambition is to grow the sector, and members' businesses, faster than would happen otherwise. 

This will be achieved by sharing information, promoting best practice amongst members, and raising standards to benefit customers. UKAA activities help reduce risks for investors, developers and operators and assist providers of services and products to enter and operate successfully in the BTR market.

Founded in 2016, the UKAA currently has c.310 members and is growing at c.30% per annum. Members comprise leading investors, operators, advisors and suppliers operating in the sector today. The UKAA also is a member of the global alliance of the NAA (National Apartment Association of USA), which represents over 82,000 members with more than 10 million rental housing units globally. 


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