People Moves: Cushman & Wakefield WA completes two exciting new hires in WA Industrial team


Andy Fife and Ross Palframan (Photo Credit: Cushman and Wakefield)

Press Release -- The Industrial & Logistics sector has seen unprecedented demand carry through into Q1-23 off the back of evolving technology, demographic shifts, and the acceleration of e-commerce, a secular upswing that has long been a consistent theme across the Australian commercial property landscape.

In light of this, and to support the ever-increasing demands of its industrial clients, Cushman & Wakefield has confirmed the major appointments of Andrew Fife - Senior Director, Brokerage Industrial & Logistics WA and Ross Palframan - Director, Brokerage Industrial & Logistics WA, closing out the largest ever agency team transition in the WA market, and reuniting a team who has controlled market share over many years.

Mark Clapham and Digby Sutherland, Cushman & Wakefield's Joint Managing Directors - WA said they were excited that the firm's industrial strategy in WA is now complete with the addition of Andrew and Ross, making Cushman & Wakefield's service offering in this dynamic and hotly contested sector incomparable in terms of experience and track record within the current Perth landscape.

"Both Andrew and Ross will significantly bolster both the WA industrial team and state business, whilst reuniting the market's number one industrial brokerage team," they said.

Andrew Fife, a highly reputed industry specialist with 15 years' experience in the WA market, and boasting significant track record across core industrial precincts, will continue to consolidate the team's position within the Perth eastern industrial corridor.


C&W WA Industrial Team (L-R Nick Goodridge, Melissa Haines, Mark Clapham, Andrew Fife, Ross Palframan, Digby Sutherland, Emma Quill and Alec Di Lollo)

Ross Palframan, who was awarded Centuria's Industrial Agent of the Year 2022, has built a reputation for completing technical sales transactions across the capital market space, with a major focus on Perth's southern and northern industrial corridors.

Andrew and Ross join Cushman & Wakefield's WA Industrial & Logistics division led by Nick Goodridge who joined last month alongside Alec DiLollo, Emma Quill and Melissa Haines.

Nick Goodridge said his team's experience, having been embedded in the market across multiple economic cycles, provides the ideal platform for their clients to continue to maximise the performance of their industrial portfolios,


"Andrew and Ross bring with them undisputed track records within their respective markets, having consistently provided their deep clint bases with cohesive, intuitive and transparent brokerage services across multiple market cycles"," said Goodridge.

Having operated in WA across multiple market cycles, Andrew Fife believes that the markets performance over the past 24 months is unprecedented, and never before has there been more opportunity for owners of industrial property to maximise value across their assets.

"On the contrary, my experience tells me that now is the time for our clients to be aware and observant as to what volatilities and risks may lie ahead, in order to identify 'real' opportunities that exist in the market", said Mr Fife.

Mr Palframan said the WA industrial sector has experienced a significant structural shift which has seen nearly every metric associated with the sector being amplified.

"We maintain a high conviction view that there is significant opportunity in the WA market for our local, national and off-shore clients to capitalise on the healthy levels of demand and strong economic fundamentals"