People Moves: Bentley Motors appoints its first-ever External Creative Directors

04/09/2025

Bentley Motors has made a significant advancement in its creative direction by appointing its first-ever External Creative Directors: designer and brand advisor Mai Ikuzawa, along with world-renowned photographer and filmmaker Greg Williams. This pivotal move underscores Bentley's commitment to innovation and artistic excellence.

Mai Ikuzawa, known for her unique design sensibility, brings a fresh perspective to the Bentley brand. Her experience as a brand advisor positions her to elevate Bentley’s aesthetics and market presence. Meanwhile, Greg Williams, celebrated for his stunning visual storytelling, is set to enhance Bentley’s narrative through powerful imagery and film.

Image: Mai Ikuzawa and Greg Williams - Source:  Bentley Motors
Image: Mai Ikuzawa and Greg Williams - Source: Bentley Motors

This collaboration is anticipated to enrich Bentley’s creative landscape, fostering an environment ripe for innovative automotive design and impactful storytelling. The combination of Ikuzawa’s design prowess and Williams' visual narrative skills promises to redefine luxury in the automotive sector.

Bentley Motors is dedicated to pushing the boundaries of luxury and design, ensuring that each new initiative aligns with its legacy of craftsmanship and elegance.

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