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Strategic Communications

At IB Recruitment, we understand that attracting top-tier talent goes beyond job specs — it requires telling the right story to the right audience, in the right tone.

That's why we offer a dedicated Strategic Communications capability, helping clients and candidates shape, refine, and project their professional narrative in an increasingly competitive and brand-conscious marketplace.

What We Offer

Our communications services complement our core recruitment and executive search practice:

Employer Brand and EVP Advisory

We help hiring teams present a compelling, credible brand to the market — whether you're a startup in growth mode or a global infrastructure firm scaling ESG capability.

  • EVP development & tone-of-voice guidance

  • LinkedIn & Glassdoor audit & positioning

  • Career page content & structure

  • Diversity, inclusion & accessibility messaging

Thought Leadership & Media Strategy

In today's fast-paced digital landscape, establishing thought leadership is essential for organizations looking to distinguish themselves in their respective fields. A robust media strategy not only enhances visibility but also positions the organization as a credible voice. Effective thought leadership involves sharing insights, innovative ideas, and industry expertise through various channels.

Key Components of Thought Leadership

  • Content Creation: Develop high-quality articles, blogs, and whitepapers that reflect industry knowledge.
  • Speaking Engagements: Participate in conferences and webinars to share expertise with wider audiences.
  • Networking: Build relationships with other industry leaders and influencers to enhance credibility.

Implementing a Media Strategy

  • Identifying Target Audiences: Understand who the message needs to reach and tailor content accordingly.
  • Utilizing Social Media: Leverage platforms like LinkedIn and Twitter for wider reach and engagement.
  • Monitoring Trends: Stay updated with industry trends to align thought leadership efforts with current conversations.

By integrating thought leadership with a strategic media approach, organizations can effectively communicate their value propositions and foster deeper connections with their audiences.We craft communications that build influence — positioning your team at the centre of industry conversations.

  • Ghostwritten articles & whitepapers

  • Executive bios & leadership profiles

  • Interview preparation for panels & media

  • Internal comms for key appointments or restructures

Ensure your opportunity is seen — and felt — by the right people.

  • Sector-specific copywriting for job briefs

  • Pre-briefing material for executive candidates

  • Stakeholder messaging during onboarding and transiti

  • Podcast & newsletter placements via our media channels

Who It's For

  • Clients hiring for hard-to-fill or brand-critical roles

  • Founders and ESG leaders launching new ventures or teams

  • Investment firms communicating culture post-acquisition

  • Executives navigating career transitions or public appointments

Our Platform, Your Voice

With a growing presence across Substack, SoundCloud, and LinkedIn, we provide clients and candidates with editorial-grade visibility that transcends traditional recruitment. Explore our recent media work on our newsletter and podcast.

Work With Us

To discuss a tailored communications engagement — or integrate comms strategy into your next search — email us at strategy@ibrecruitment.com or mention "Strategic Comms" on our Contact Page.